Blur, once a $1.4 billion-a-month NFT marketplace, will shut its website on November 12, and its token plunges more than 20%

Blur, the NFT marketplace whose trading volume once topped $1.4 billion a month, is closing its front door. The company said on X on Monday that the blur.io frontend, the website traders use to reach the marketplace, will be deprecated on November 12, 2026.

"This deprecation only applies to the frontend," Blur wrote. The marketplace protocol will stay operational on-chain, it said, and the BLUR token will continue to control the protocol's fee switch.

Blend, the lending service Blur built for borrowing against NFTs, will stop matching new loans on the same date. Borrowers have until then to repay their loans or let them default, and Blur said it will then provide a tool to help users withdraw assets, The Block reported. Blur has not named a replacement interface, DeFiprime noted.

The announcement follows a collapse in trading. Blur's monthly trading volume peaked at about $1.43 billion in March 2023 and has since dropped to under $7 million, according to The Block's data. The BLUR token, which traded above $5 in early 2023, fell more than 20% to about $0.015 after the announcement, valuing it at roughly $44 million. TokenPost later put the 24-hour drop at 32.7%.

The move follows the wind-down, reported on October 2, of Blast, the Ethereum layer 2 network created by Blur's founder, Tieshun "Pacman" Roquerre. Anyone with an open Blend loan now has a date to plan around: November 12.